We learn about the client's product, goals, and previous advertising takeaways. Clients must also have ample budget and infrastructure for growth.
We research what others in your industry have done globally. We then identify a target market, prepare an angle, and pick suitable traffic sources.
Based on the traffic sources' requirements, and in alignment with our campaign strategy, we build many creatives and landing pages for split-testing.
We place code on the confirmation page shown after a visitor converts. This tracks leads in real-time, and provides us with data for optimizations.
We purchase impressions from the selected traffic sources, and start gathering data. Once there is statistical significance, we begin the optimizations.
Underperforming creatives, landing pages, and placements are adjusted or removed. Budgets are increased on profitable elements to ramp volume.